The Indium Corporation has claimed to produce the first video advertisements in the electronics assembly industry. In keeping with the company’s advanced marketing efforts, which include the industry’s first blogs, these video ads represent an entirely new way to communicate with the market, the company said.
The new campaign, titled “We Know SMT Inside and Out”, consists of a series of five video ads that humorously depict dedicated Indium engineers putting themselves through actual SMT equipment – in the quest for better process understanding. A new ad will be released every few weeks.
