Dell Sticks to Aiming PCs at Corporate Market in the Philippines

PC-maker Dell introduced new Latitude laptops but remains staunch about catering solely to corporate users.

Dell introduced four Latitude notebooks, including the Latitude D31, the first Dell notebook to run a processor from Advanced Micro Devices (AMD). The others run on Intel Core 2 Duo chips.
The Latitude line is positioned toward the local corporate market in the Philippines, a segment that grew by 52 percent last year in terms of notebook use, according to Barry Bunyi, country manager for Dell's local representative office.

Dell is known for its direct-sales approach wherein customers can order computers directly from the company and opt for hardware configurations of their choice.

In the Philippines, however, Dell works with five local resellers that cater to the local market.

"In the local market, our resellers take on the role of providing service and support," Bunyi said during the launch.

He added that Dell's PC business in the Philippines grew by at least 20 percent more than the current eight to ten percent industry growth rate, buoyed by emerging market segments such as call centers.

Source: The Philippine Daily Inquirer