Portable Personal Computers Continue to Gain Market Share in Asia’s PC Market

GfK Asia releases its 2007 Mid-Year Pan Asian IT Retail Data Summary, which highlights the trends in the region’s IT sector. The report contains detailed data from nine Asian countries showing mid-year figures for 2007 against the same period in 2006. The report covers personal computers (PC), both desktop and portable; monitors, printers, multifunctional devices, keyboards and printer cartridges.

GfK Asia’s report shows continued growth in the region from January to June 2007 when compared to the same period last year. The greatest percentage of growth for both volume and value in all categories was reported in portable PCs (43 percent/31 percent). The lower growth in value, compared with volume, signals heavy price competition in the Asian markets. The lowest percentage of growth for both volume and value was seen in the printer (-6 percent/-5 percent) category, due to the continuing popularity of multifunctional devices (17 percent/15 perfect) which affected single function inkjet printer sales. Countries such as Indonesia, Malaysia and Thailand are still showing positive growth for both single and multi-function printers, but this trend is not seen in developed Asian countries.

The largest number of units sold overall, excluding consumables, was in the category of personal computers (6,089,121), representing both desktop units (3,741061) and portable units (2,348,060), with personal computers overall showing a growth of 19 percent in volume and 20 percent in value over the same period in 2006.

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