NeoMedia Technologies Unveils Application to Turn a Camera Phone Into a Barcode Scanner

NeoMedia Technologies Inc. and its wholly owned subsidiary, Gavitec AG - mobile digit, have unveiled their co-developed code-reading application -- NeoReader -- designed to turn a camera phone into a 1D and 2D barcode scanner that provides one-click access to mobile content. The technologies behind the NeoReader application combine NeoMedia's patented resolution technology, and Gavitec's ultra-small footprint and platform-independent code scanning algorithms, Lavasphere.

According to the company, the NeoReader allows users to scan 2D or 1D barcodes from enabled product packages, ad campaigns, retail displays, publications, or any variety of medium. Mobile users are able to link directly to a specific web page, access services, retrieve real-time information, or place orders by bypassing long URLs, search engines, and avoiding cumbersome menus.

www.neom.com