Orbotech Introduces New Brand Identity and Website

Orbotech Ltd announced that it has introduced a new brand identity worldwide that more fully represents the company’s core values and key differentiators. A new web site, also launched, has been designed to communicate the company’s brand message and to be a key information resource for all Orbotech stakeholders – current and potential customers, employees and investors.

“The value of our brand is a critical success factor in our business. We are updating it to better reflect Orbotech’s progress and growth over the years, including; the introduction of core technologies to new markets, new technologies for our main markets, and our current expansion from yield management into production areas,” said Rani Cohen, Chief Executive Officer, at Orbotech Ltd. “Re-branding the company is an integral step in our strategy to support our next stage of growth. It will enable us to clearly communicate, both internally and externally, who we are, the advantages we offer and what sets us apart from our competition.”

According to Orbotech, its brand promise is captured in its new corporate slogan “Be Sure”, which projects the company’s unique value proposition. Asher Levy, Executive Vice President for Business & Strategy at Orbotech Ltd, explained: “The world of high-tech is a demanding one. Its players face the relentless pressure of delivering innovative technological solutions and ensuring the highest quality, while providing the fastest turnaround at the most competitive price. The speed of change is rapid and the uncertainty is substantial. Orbotech is the sure choice for those who aspire to move forward successfully, while minimizing risk and achieving stability. Our proven track record and passion for technology enable our customers to meet their most demanding goals - time after time.”

An updated company logo has been unveiled which is more contemporary in style, yet still conveys Orbotech’s long-standing history. A new monochromatic, minimalist design for all materials is centered around a single blue color which interprets the “Be Sure” message visually by reflecting clarity, consistency and quality.

www.orbotech.com