Australian electronics design solutions company Altium has announced significant investments in China which the company said will accelerate the migration of users to Altium’s latest generation electronics design tool, and boost the teaching of unified electronics engineering in Chinese universities. According to the company, the new investments are also an amnesty for users of unlicensed Altium software; and it has sponsored programs, special pricing, and inclusive training at electronics engineeringcenters of excellence in selected Chinese universities. The Chinese government’s national policy to accelerate Chinese innovation and support the protection of intellectual property, and the estimated 300,000 users of Altium’s software in China create a strong opportunity for the company to grow its export revenue even further (currently 96 percent of Altium’s sales are from outside Australia). "Altium believes China can become a worldwide electronics design power house, in consumer and industrial electronics,” said Emma Lo Russo, Altium’s President and Chief Operating Officer. "The Chinese government’s national commitment to move from ‘made in China’ to ‘design in China’ supports innovation from universities through to business. And China’s electronics designers will turn to next generation electronics design tools that allow innovation to become reality.”
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