ElectronicIndia to be Renamed Electronica India and Productronica India, to be Held in Bangalore in 2009

ElectronicIndia, the trade fair for electronics in India, will be held in future under two new names, Electronica India and Productronica India, according to organizer Messe München International (MMI). The company is therefore renewing its brand strategy in India for Electronica and Productronica, linking them to the two world’s leading trade fairs that take place in Munich. In future both events will use the slightly adapted logo of their parent trade fairs and their graphic design. As a result of the adaptation of the trade fair name and brand image to Electronica and Productronica, they will have a clear connection with the trade fairs in Munich and will clearly illustrate the different contents of the two current trade fair segments, i.e. electronic components and electronics products, which were previously combined under the name ElectronicIndia.

Reiterates Manmeet Sabarwal, Managing Director of MMI India "to provide further a clear focus and a definite product segmentation our twin offerings and the world’s leading trade show brands – Electronica- the worlds largest show for components, assemblies and systems and Productronica- the worlds largest show for production technologies, are being introduced into the India market for the first time and ElectronicIndia 2009 will hence forth be known as Electronica India and Productronica India 2009."

According to MMI, ElectronicIndia attracted over 12,300 registered trade fair visitors and congress delegates, 4,500 exhibitor visitors, 446 exhibitors with their own stand and 564 representative companies - indicating the importance of the trade fair for the Indian market. The strong growth both among electronic components and systems (Electronica) and in the area of electronics production (Productronica) makes it necessary to divide the trade fair into two sections in order to highlight the contents of both parts. Both trade fairs will continue to be held at the same time-–September 8 to 11, 2009--at the Bangalore International Exhibition Centre (BIEC).

www.electronica-india.com
www.productronica-india.com