Siplace Team Geared Up for Productronica 2009

After the global introduction of the Siplace SX, the Siplace team will actively face the competition once again at this year’s Productronica from November 10 to 13 in Munich. According to the company, many customers are already convinced that the new Siplace SX with its "Capacity on Demand" concept meets exactly the needs of electronics manufacturers who want new production concepts and more efficiency to manage all the requirements of the ever more frequent product changeovers and massive demand fluctuations. At Productronica 2009, the Siplace team will demonstrate what it can deliver in today’s increasingly competitive market.

Trade shows remain an important component in Siplace’s global marketing mix. The Internet is a terrific tool for starting out in your market research. Available around the clock, it usually offers a sufficient amount of basic technical data. Comparing this data is difficult, though, and easily leads to comparisons of the wrong criteria. Siplace said this is why it has developed as part of its Compare campaign the Siplace Value Calculator, which places different solutions--including those from different manufacturers--side by side on the basis of standardized factors and computes and displays the financial advantages of the respectively better solution.

Yet, these theoretical comparisons are no substitute for practical experience, according to Gabriela Reckewerth, Head of Global Marketing. "For us and our customers, trade shows must be a lot more than simple exhibits of machines. In addition to talking with people face-to-face, visitors should be able to actively experience an application in a direct comparison of several manufacturers’ products. Otherwise, people could simply visit the application and demo centers of various suppliers. That’s why we at Siplace focus so heavily on Compare. And a trade show is the best place to do this."

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