GfK Asia Unveils Weekly Tracking of Mobile Phone Sales in Korea

Market research company, GfK Asia, announced it has launched a new weekly tracking service for the South Korean mobile phone market in response to the needs of the country's fast moving mobile phone industry. According to GfK, this new service addresses the industry's requirements for a total market view while providing insights into the dynamics that drive the weekly retail purchase trends and promotional impact across all mobile phone categories.

The South Korean mobile phone market is forecasted to reach close to 21.9 million units in 2009. In September, the top 3 brands took up more than 90 percent of the market.

GfK Asia says it provides reliable mobile retail tracking data to the industry by using its fast and accurate auditing system. Korean data will be provided on a weekly basis by nationwide Telecom Specialists shops, General Electronic Stores, and Hyper Market 'shop-in-shop' stores. The extrapolated data includes operators such as SK Telecom, KT, and LG Telecom. GfK first launched mobile phone tracking in South Korea in 2004. However, this original service provided only metro market (Seoul, Inchon and Kyunggi) mobile retail tracking data on a monthly basis. This service now encompasses all types of mobile phones, including smartphones, in all regions of the Korean Peninsula on a weekly basis from October 2009.

GfK added that Korean mobile phone manufacturers and retailers can benefit from the use of this information by using it to monitor the ever-changing retail landscape while identifying swift sales trends for their product sales, marketing, and merchandising strategies.

www.gfkrt.com