YESTech Updates Brand Identity to Nordson YESTECH

YESTech, a subsidiary of Nordson Corporation and a supplier of automated optical and x-ray inspection systems for the electronics industry, announced that they will begin the process of refreshing its brand identity and be known as Nordson YESTECH. This re-branding effort is part of an overall initiative by its parent company, Nordson Corporation, to streamline its business units as a cohesive Nordson community and better identify its businesses within the marketplace.

The Nordson YESTECH brand identity transition will be phased in gradually, with an expected completion within 18 months. In addition to name change, the updated identity will include a new logo, new marketing materials, advertising as well as a new website. In 2007, YESTech became a part of the Nordson Advanced Technology Group. The new brand identity reflects the company’s network of global resources, capabilities, and financial strength that will support Nordson YESTECH in its position as an inspection technology leader.

"This re-brand represents an exciting transition for YESTech," said Nordson YESTECH President, Don Miller. "Over the years, YESTech has established itself as a leading provider of yield enhancement solutions. This new identity is a reflection of the integrated strengths of the member companies that comprise the Nordson Advanced Technology Group. We look forward to this new phase, and affirm our on-going commitment to provide our customers with the very best in AOI and x-ray inspection technology they have come to expect from YESTech."

www.yestechinc.com