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Tuesday, May 22, 2012
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MARKET TRENDS > JULY 2010

Portable Entertainment Devices Consume $5 Billion in Semiconductor Value in 2011

7 July 2010

The market for semiconductors in portable entertainment devices will exceed $5 billion in 2011, according to market research firm In-Stat. Devices such as e-readers, portable navigation devices, and personal media players continue to demand more semiconductors, growing the market from just under $4 billion in 2000.

"The dedicated e-reader is definitely the category star for chip vendors,” says In-Stat Analyst, Stephanie Ethier. "E-readers will continue double digital shipment growth over the next five years. By 2014, the total silicon revenue opportunity for e-readers will reach $1.5 billion, comprising the second largest semiconductor TAM of the category.”

In-Stat’s findings include the following:
  • E-reader unit shipments will reach 33.5 million units by 2014
  • Despite a maturing market, portable media players (PMPs) still represent the largest silicon revenue opportunity among the portable CE markets, reaching $1 billion in 2014

  • The processor total available market (TAM) for e-readers will reach $251 million by 2014

  • Shipments of wireless digital photo frames (DPFs) will start to outpace non-wireless DPF shipments by 2013

  • Personal navigation device (PNDs) shipments are set to decline in 2014 as a result of the proliferation of navigation capability in handsets


  • www.in-stat.com

     
     
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