SIPLACE Establishes Branch Office in Korea

Following the successful integration into the ASMPT group, ASM AS Singapore is now accelerating its steps to develop this new organization. In order to respond to local requirements more effectively and efficiently, branch offices under ASM AS Singapore have been set up in Korea, Malaysia and Taiwan. On April, 6th, the opening ceremony was held at the Korea branch office in Bundang Korea, a suburb of Seoul. More than 60 attendees of senior management of Korean electronics manufacturers and surface mount technology experts witnessed the opening and experienced for themselves the facilities of the new SIPLACE Demo center.

At his keynote speech, Guenter Lauber, the SIPLACE global Chief Executive Officer said: "Korea is an important country for the SIPLACE business. Its strong growth over recent years has fuelled consistent investment activities for both consumer electronics and industrial electronics."

Lauber continued: "Korean electronics manufacturers are always looking into cutting edge technologies in each industry area and often require bordering technology with backend semiconductor. As such, the SIPLACE team in Korea has been working closely in these new applications, and this has been a great contributor factor into our machine development. Now, with the new organization under ASMPT and the branch office structure, we will be able to respond to the requirements of our Korean customers even faster and more flexible, leveraging and collaborating with large resources in ASMPT in terms of research and development and supply chain management."

With the slogan of "Together #1", the SIPLACE Korea Team emphasized their commitment to supporting manufacturers in their objective to achieve optimum productivity in electronics production and further strengthening the relationship with the customers and business partners during the branch opening.

www.siplace.com